How to Increase Domain Authority for Your Website?

If you want your website to perform better in search engine results and attract more visitors, it’s important to increase your domain authority (DA) and page authority (PA). A higher DA and PA can improve your website’s credibility, boost its search rankings, and bring in more traffic and potential revenue. To make the most of these advantages, it’s essential to learn how to increase domain authority and page authority effectively. By understanding these metrics and using them wisely, you can enhance your site’s SEO and attract more visitors to your website.

If you’re looking to improve your website’s ranking, this article is crucial. We’ll cover the basics of domain authority and page authority, how they’re calculated, and provide five quick and effective methods to increase both. Discover the benefits of having a strong DA and PA, and much more. Stay tuned for valuable insights and actionable tips!

What are Domain Authority and Page Authority?

Domain authority (DA) is a ranking metric developed by Moz that predicts your website’s search engine performance. It assigns a score ranging from 1 to 100, with higher scores indicating better chances of ranking well in search engine results.

Think of domain authority as a measure of your site’s relevance within your industry or a specific topic. It reflects the strength and authority of your domain in terms of rankings.

It’s important to note the distinction between domain authority and page authority. Domain authority assesses the overall ranking strength of your entire domain, including subdomains, while page authority focuses on the ranking potential of individual pages.

Now, you might wonder, what should be your target domain authority score?

Related: What is Website Performance Optimization?

How is Domain Authority Calculated?

To calculate domain authority, we look at various factors that include links between root domains and the final number of links. Once combined into a single score, use this score when comparing your website to others or when monitoring the ranking strength.

The process by which a website is ranked depends on whether it relies on fast, “no bounce” backlinks or slow, “multi-stage” backlinks.

Domain Authority Scores (Moz)

Talking about the domain authority system of Moz, here’re the scores:

  • Poor – 0-40
  • Average – 40-50
  • Good – 50-60
  • Excellent – 60+

Domain Authority Scores (In Common)

Talking about the domain authority system in common, here’re the scores:

  • Below 30 is poor
  • 30 to 40 is below average
  • 40 to 50 is average
  • 50 to 60 is good
  • 60 to 70 is very good
  • Above 80 is excellent

Calculating System for Domain Authority

When it comes to calculating domain authority scores, there are various factors to consider. Here are the key points to understand:

  • MozRank: This factor looks at the number and quality of websites linking to your web page. High-quality websites linking to yours will positively impact your score.
  • Link Profile: Your link profile includes both internal and external links on your web page. A good score is achieved when you link to high authority websites and receive backlinks from reputable sites.
  • Root Domains: Moz considers the number of unique backlinks from different websites. Having diverse sources of backlinks is crucial for a higher score.
  • MozTrust: The trustworthiness of websites linking to your page is assessed. Getting links from reputable sources such as universities, governmental sites, or large organizations contributes to a higher score.
  • Site Structure and User Friendliness: To achieve a high domain authority, your site structure should be easily crawlable by search engines like Google. Additionally, providing a great user experience to your visitors is important.

How is Page Authority Calculated?

Similar to domain authority, calculating page authority happens almost the same way. The difference is that it is done for individual pages rather than an entire website. Calculating page authority happens using a 100-point logarithmic scale. PA considers each reader’s behavior on the page, the amount of traffic on the page, the keyword density, and the quantity & quality of all links.

Everyone’s score starts at 10. But, growing your score from 70 to 80 is a lot trickier than going from 20 to 30.

Page Authority Scores (Moz):

Each page starts at 1. The closer your page score is to 100 on the Moz bar, the better!

Improving these scores to rank higher in SERPs is not a challenging feat to achieve. Let’s look at ways to improve your DA & PA scores to help you increase traffic.

Read also: What are Canonical Tags?

How to Increase Domain authority & Page Authority?

Watch out this great video and get tips to grow your DA:

Below are quick ways to boost domain authority and page authority, 5 each for domain authority and page authority.

5 Tips to boost domain authority

Tips to improve domain authority
Tips to improve domain authority

Here are 5 quick tips to boost domain authority:

1. Set up high-quality backlinks

For DA, backlinks are one of the most important aspects. The more visible backlinks in your content, the better the score. Ensure your content is amazing, and promote it once it’s done. Other websites will add links to your site if the quality is great, increasing traffic.

2. Have killer content

Creating killer content that people want to share and engage with is extremely important. Creating informative and engaging content helps build a following & authority that benefits the topic and your brand. This increases your DA because people frequently share your content.

3. Optimize the site’s design and user experience

Depending on how user-friendly your site is and how the layout is set up also affects your score. A good web layout makes it easier for search engines to find content that is useful to consumers. User-friendly sites make people stay on the site longer.

4. Increase the quality of internal links

Internal links are links to different pages on your website. Focusing on which internal links to include on your site adds to the user experience and affects the DA score. Optimizing these links to ensure they lead to content relevant to the audience, increases the overall quality of the site and its content.

5. Audit your website to remove harmful backlinks

Audit your site to ensure there are no links to spam sites & untrustworthy sources. Google is also known to penalize sites that add links with no relevant content to consumers. To avoid this penalty & increase your DA, add inbound links to relevant, trustworthy websites, and audit the site frequently.

5 Tips to Boost Page Authority

Tips to improve page authority

Here are 5 quick tips to boost page authority:

1. Create relevant and useful content

Because page authority looks at individual pages, ensure each post is of the highest quality. Start with keyword research, and create a blog post that is both informative and entertaining. This will ensure your blog stays relevant and easily ranks highly in SERPs.

2. Ensure your content is readable

One thing that hurts a lot of sites, is that the content needs to be more readable. This makes it hard for consumers to understand what is being communicated. Therefore, ensure your content is easily readable by a broad audience. Use headings, and subheadings, ample white spaces, and have good sentence structure.

3. Regularly update your content

Being online nowadays is like second nature. You almost don’t exist if you aren’t online. Ensuring your content is up-to-date with the latest trends and information helps your site stay relevant. Consumers expect this, and it helps your site’s pages have a good PA score. Therefore, regularly updating your content ensures you have the latest information which is highly useful to consumers.

4. Make sure your website is mobile-friendly

According to research from Oberlo, traffic from mobile devices contributes more than 50% of online traffic, globally. More data from Exploding Topics reveals that more than 90% of consumers access the internet from their phones. Having a mobile-friendly website is important nowadays. Designing a website for PPC or SEO does not automatically make your site mobile-friendly.

Analyze your stats and analytics to see which pages your site users are visiting and what content they are viewing.

5. Have good relationships with different websites

Building good relationships with different websites is crucial. It helps elevate your profile, and their consumers could very well be yours too. Moreover, this can help to gain more exposure and improve your conversion rate. Commenting on their social pages and doing guest posts is a good start.

Related: How Can You Setup Blogging Websites in 30 Minutes?

What are the Benefits of a Good DA & PA?

There will be unlimited benefits if you increase domain authority and page authority for your websites. Moz states that the importance & benefits of having a good DA & PA are immense. in addition, they are widely recognized as the key factors in search engine rankings. The more lift that a website gets on SERPs, the higher the rank of the website will be in search engine lists.

In addition, the higher your website can rank, the more traffic it can receive. More traffic is highly likely to lead to more conversions and more revenue. Focus on optimizing your website for better search engine rankings, and closely monitor your online traffic for insightful analytics.

The benefits of this plan are that you can organically improve your website’s traffic, reach more potential customers, and boost your conversion rates.

Let’s see some benefits to having a good domain authority (DA) as well as page authority (PA):

1. Improved search engine ranking

A high DA and PA can improve your website’s ranking in search engine results, making it more likely for your site to appear at the top of the search results.

2. Increased traffic

A higher ranking in search results can lead to more people clicking on your website, resulting in an increase in traffic.

3. Greater credibility

A high DA and PA can enhance the credibility of your website in the eyes of both users as well as search engines.

4. Better user experience

A website with a high DA and PA is more likely to provide a better user experience, as it is more likely to have high-quality content and be well-designed.

5. Increased potential for revenue

All of the above benefits can lead to an increase in revenue for your business

Read also: Free Guide for Click-Through Rate Formula


DA & PA are aspects that can easily be improved. You may not see a difference immediately. But, as time goes on, the results will improve as you consistently exercise your best efforts to boost your DA and PA.

If you are seeking a boost to your website’s DA and PA, prioritize a few of the mentioned strategies. Adopt them into your site and content accordingly, and maintain consistent quality.

Quality is KEY!

The algorithm looks for specific pages that work and have content relevant to what the market wants. A good domain authority would be anything above 80. Remember, you MUST ensure it is always higher than your competitors. We hope, the article answers how to increase domain authority and page authority for your wesbite.


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