To be very frank, if I am asked which is the most effective and engaging way to inform, persuade, tell a story, or educate the readers, I would say, it is “Writing”. In the present age of digital marketing, you’ve most likely come across two similar terms “Content Writing” and “Copywriting”. There are number of copywriting jobs available for content writers. Companies appoint a specialized copywriter or a content writer for their written materials. These writers create marketing content in different forms for their businesses.
Table of Contents
In this article, we’re going to discuss what copywriting and content writing are, difference between them, copywriting jobs, their various forms and key responsibilities, and the qualifications of copywriters and content writers.
What is Copywriting?
Copywriting is the production of textual content to market and advertise a company’s products and services. In other words, it is the art and method of persuading readers to take some type of sale-related action through the text content.
Key responsibilities of a copywriter
- To write copy for a variety of media (TV, Radio, Newspapers, etc.) and social media.
- To edit and proof work to ensure high editorial standards and accuracy.
- To collaborate with the public relations team as well as other professionals on marketing projects
- To drive brand consistency across all company communications
- To develop and implement brand guidelines
- To stay up to date on trends and competitors within the editorial sphere
- To manage projects through the whole creative lifestyle, from inception to deployment
Required qualifications for copywriters
- You must have Bachelor’s degree in Journalism, English, Marketing, or Communications.
- An experience of 3-5 years in content marketing or copywriting, is required to get a job at big brands.
- You should have strong creative thinking skills as well as ability to think conceptually.
- You must be comfortable working independently with a little direction under the given deadlines.
- You require knowledge of Microsoft Office Applications.
- You must have excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar.
- You should have the ability to demonstrate brand voice.
- You must have an excellent portfolio for working as a copywriter.
Here are some common forms of copywriting
| PPC ads | Social media ads |
| All ads | Also landing pages for ads |
| Landing pages | Radio scripts |
| CTA buttons on a website | Product or service page copy |
| Sales emails | Press releases |
| Website forms | Video scripts |
| Headlines | Website menus |
| Pop-up messages | Chatbot scripts |
| Brochures | Billboards |
What is Content Writing?
Content writing is creating written content to inform, educate, and entertain readers regarding the company’s products as well as services. It is not related to sales but to building up potential leads for companies.
Key responsibilities of a Content Writer
- To survey & research industry-related topics.
- To write clear marketing copy for the promotion of products/services.
- To prepare well-structured drafts and text content through Content Management Systems.
- To edit and Proofread blog posts before publication.
- To submit work to editors for approval and posting.
- To coordinate with marketing teams and design to illustrate articles.
- To perform simple keyword research and use Search Engine Optimization (SEO) on online content to increase web traffic.
- To promote content on social media sites.
- To update website content with time.
Required qualifications for Content Writer
- You should have work experience as a Content Writer, Copywriter, or similar role.
- You also require experience in doing research through multiple sources.
- You must be familiar with web publications.
- You must have a portfolio of published articles.
- You should have excellent writing as well as editing skills in the English language.
- Experience with Content Management Systems. In addition, it helps for getting a great position in any company.
- B.Sc in Marketing, Masters in English, Journalism, or related field.
- You must be punctual to meet deadlines.
Here are some common forms of Content Writer
| How-to articles | Blogs |
| Complete guides | Reviews |
| Case studies | Newspaper articles |
| Interviews | Email Newsletters |
| Social media captions | Webpages |
| Magazine features | E-books |
| ‘About’ website content | FAQs pages |
What are Copywriting Jobs?
Copywriting jobs are for content writers and Copywriters who research, plan and create written content such as blogs, articles, advertisements, guides, slogans, case studies, posts, interviews, etc.
The purpose of the jod holders are to advertise goods as well as services on behalf of their client.
Types of copywriting jobs you can apply
The following are the copywriting jobs that you can apply in companies:
| SEO Copywriting | Direct-Response Copywriting |
| Product Copywriting | Creative Copywriting |
| B2B Copywriting | Social Media Copywriting |
| Website Copywriting | Email-Response Copywriting |
| Ad Copywriting |
Online platforms to find copywriting jobs
There’re several online platforms where you can find copywriting and content writing jobs, such as
| Freelancing | |
| FlexJobs | Behance |
| Job Boards | Upwork |
| Indeed.com | Media Bistro |
| Glassdoor | We Wrk Remotely |
Also read: The Importance of Online Marketing for Business Growth in 2023
Difference Between Copywriting and Content Writing
Though both the terms have certain similarities in their roles, they have several differences in reality.
Let’s discuss them one by one:
1. A copywriter sells & a content writer informs
The target of a copywriter is to generate sales for the company’s products and services. On the other, the target of a content writer is to inform, educate, entertain, or instruct the readers regarding the company’s products as well as services.
2. The copywriter creates a sense of urgency & content writer establishes trust
A copywriter wants an immediate action or quick result. Conversely, a content writer wants to establish trust and relationships with readers or customers.
3. Content writers lay the groundwork for future sales & copywriters hit sales
Nick Wolny, Director of Content at Super Connector Media, says about the copywriters,
“Copywriters thread urgency and scarcity into a headline to elicit fast action,”
In contrast, he later quotes about content writing as something.
“To win the click or the sale, you must not only answer the reader’s question of ‘why this?’, but also ‘why this now?’”
Through the above two quotes, he is trying to say that copywriters hit maximum sales for a company, however, the base for the sale is set up by the content writers through education and information.
4. The content writer focuses on SEO but a copywriter hardly does
A good content writer has advanced to expert knowledge of SEO and that he implies on his content. A copywriter doesn’t require this skill but a good copywriter understands the basic SEO.
Related: The 8 SEO Best Tools of 2023?
5. A copywriter writes short-form copy & content writer writes long-form
To get quick results, a copywriter uses a short form of writing text such as slogans, taglines, web page content, email campaigns and other ads, video script, catalogs, billboards, postcards, sales letters, and so on.
On the other hand, a content writer uses a long form of writing text such as articles, blog posts, newspaper pieces, magazine features, press releases, E-books, Books, podcasts, and so on.
6. Content writers contribute to a long-term strategy unlike copywriters
The effectiveness of the prepared content by copywriters can usually be measured in the short term. Unlike copywriters, content writers usually contribute to a longer-term strategy.
7. Content writers drive organic traffic; copywriters turn that traffic into leads.
Content writers are best at driving organic traffic and copywriters are best at converting the organic traffic into leads and sales.
Conclusion
In this article, we have discussed various aspects of copywriting as well as content writing. We come to know that both the methods have a few similar roles and the rest roles differ. However, it’s wrong to deny that both have their importance. Moreover, you have explored about copywriting jobs and online platforms to get such jobs.
In addition, if you are looking for a writer for your company or brand, you must know the various forms and functions of both types of writing. In addition, you also should know the qualifications they must have so that you can hire the best possible candidate.
Furthermore, if you’re looking to work as a writer with companies, you must understand the different forms of writing and your specialty so that you can choose the correct of the two.
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