How to Earn Money from Facebook in 2023?

In the ever-evolving world of social media, Facebook remains a powerhouse with over 2.9 billion monthly active users. While making money on Facebook can be challenging due to decreasing organic reach and evolving algorithms, there are exciting opportunities for entrepreneurs and creators to monetize their Facebook audience. Let’s explore all the top 6 ways on how to earn money from Facebook this year and later.

Here’re the top 6 ways that will lead toy to earn money from Facebook:

1. Create videos with in-stream ads

Capture the attention of your audience by incorporating in-stream ads into your videos. By placing ads in the middle of your content, you can keep viewers engaged and increase the likelihood of ad completion. Make sure your videos meet Facebook’s eligibility criteria, such as being over one minute in length and having at least 10,000 page followers for influencers.

To create videos with in-stream ads on Facebook and earn money, follow these steps:

  • Meet eligibility requirements: Ensure your Facebook page has at least 10,000 followers and create videos longer than one minute.
  • Access Creator Studio: Go to your Facebook Creator Studio dashboard or access it through your Facebook page’s Publishing Tools.
  • Navigate to Monetization tab: Click on the Monetization tab in Creator Studio to check your eligibility and monetization options.
  • Set up monetization: If eligible, click “Set Up” to link your page to an approved ad account and provide payment and tax information.
  • Enable in-stream ads: Return to the Monetization tab and switch on in-stream ads for your videos.
  • Create engaging videos: Focus on high-quality, engaging content that resonates with your target audience.
  • Add ad breaks and placements: Include natural pauses or transitions for ad breaks and choose placements like mid-roll or pre-roll.
  • Monitor performance: Track video metrics and earnings in Creator Studio to optimize your content and ad placements.
  • Engage with your audience: Respond to comments and foster a community around your videos to build loyalty.

2. Add a paid subscription to your page

Reward your most loyal followers by offering fan subscriptions. This allows them to pay a recurring fee to access exclusive content and discounts on your page. Additionally, users can send you tips using Facebook’s stars feature, further boosting your revenue. However, fan subscriptions are currently available by invitation only, and you need to meet specific criteria to qualify.

Related: How to Create the Facebook Page

To add a paid subscription to your Facebook page and generate consistent monthly revenue, follow these steps:

  • Meet the requirements: Ensure your Facebook page has at least 10,000 followers and meets the criteria for unlocking fan subscriptions.
  • Check eligibility: Visit your Facebook Creator Studio and navigate to the Monetization tab to see if you have access to fan subscriptions.
  • Request access: If you meet the requirements, request access to enable fan subscriptions on your page.
  • Customize subscription benefits: Determine the exclusive content or perks you’ll offer to subscribers, such as behind-the-scenes access, discounts, or special content.
  • Create promotional content: Develop a promotional video or post to introduce and advertise your paid subscription service to your followers.
  • Welcome new subscribers: Film a thank you video to welcome new subscribers and make them feel appreciated.
  • Engage with subscribers: Interact with your subscribers, respond to their comments, and provide them with the promised exclusive content and benefits.
  • Utilize the stars feature: Encourage subscribers to support you further by purchasing stars, which they can send as tips for content they enjoy.

Also read: How to Increase YouTube Subscription

3. Collaborate with brands

Partner with relevant brands to expand your reach and diversify your content. Many companies are eager to work with influencers and creators to reach new audiences and increase brand awareness. By collaborating with brands, you can attract more followers and generate engagement.

To collaborate with brands on Facebook and earn money through partnerships, follow these steps:

  • Build a strong online presence: Consistently post quality content on Facebook to attract and grow your audience.
  • Research compatible brands: Identify brands that align with your niche and target audience. Consider their values, products, and target market.
  • Contact brands directly: Reach out to the brands you’re interested in collaborating with. Personalize your messages and express your genuine interest in working together.
  • Highlight your value: Showcase your engagement rates, follower demographics, and previous successful collaborations to demonstrate your value to the brands.
  • Propose creative collaboration ideas: Present unique and compelling collaboration concepts that benefit both you and the brand. Show how your collaboration can help them reach their goals and engage their target audience.
  • Negotiate terms and compensation: Discuss terms, such as the scope of work, deliverables, timeline, and compensation. Be open to negotiation and ensure that both parties feel satisfied with the agreement.
  • Create branded content: Produce high-quality content that seamlessly integrates the brand’s message while maintaining your authentic voice. Aim to provide value and engage your audience.
  • Promote the collaboration: Share the collaboration across your social media platforms, including Facebook. Leverage your existing audience to create buzz and generate interest in the brand.

Related: How to Become a Digital Marketer in 2023?

4. Earn money directly from your fans

Facebook now emphasizes organic video content created specifically for the platform. Creators and influencers can earn rewards by completing sequential challenges, such as achieving a specific number of views on a Facebook Reel. Make the most of this opportunity by creating engaging content that resonates with your audience.

If you want to monetize your Facebook presence by earning money directly from your fans, follow these steps to create a sustainable revenue stream:

  • Build a loyal and engaged fan base
  • Establish a monetization strategy
  • Set up a platform for fan monetization
  • Communicate the value proposition
  • Promote your monetization offerings
  • Provide exceptional value
  • Continuously grow and nurture your fan base
  • Analyze and adjust

5. Run paid events online

Engage your followers by hosting live events through your Facebook page. With Facebook’s paid events feature, you can schedule, set up, and run events online, reaching a wider audience. This is especially beneficial for creators and businesses transitioning from in-person to virtual events.

Related: Google Ads Vs. Facebook Ads

If you want to host paid events on Facebook and generate revenue from them, follow these steps:

  • Enable paid online events: Ensure that your Facebook account and page meet the platform’s monetization eligibility criteria. Once eligible, enable the paid events feature on your page.
  • Access the Events tab: Go to your Facebook page and click on the Events tab to create a new event.
  • Set up the event details: Fill in the required information about your event, such as the event name, date, time, and description. Choose the “paid” option to indicate that it’s a paid event.
  • Determine the ticket price: Set a price for your event tickets. Consider the value you’re providing and the target audience’s willingness to pay.
  • Choose a payment method: Select a payment method that suits your needs and preferences. Facebook offers options such as Facebook Pay, Stripe, or PayPal for handling transactions.
  • Promote your event: Use various promotional strategies to spread the word about your paid event. Leverage your existing audience on Facebook, engage with relevant communities, and consider running targeted ads to reach potential attendees.
  • Provide event access: Once attendees purchase tickets, make sure they receive the necessary information and access details for joining the event.
  • Deliver a seamless online experience: Prioritize creating a smooth and engaging virtual event. Use live streaming tools, interactive features, and high-quality content to ensure participants have a valuable and enjoyable experience.

Also read: Grow LinkedIn Business Page

6. Drive visitors to your online store

Utilize Facebook’s social commerce features to direct shoppers to your Shopify store. With shoppable ads and compelling calls to action, you can capture consumers’ attention while they scroll through their Facebook feed. By linking well-performing shoppable posts and turning them into paid ads, you can drive more traffic and expand your target audience.

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If you want to attract more visitors to your online store through Facebook, follow these steps:

  • Set up a Facebook Business Page
  • Optimize your Page
  • Publish engaging content
  • Leverage Facebook Ads
  • Utilize Facebook Shops
  • Implement shoppable posts
  • Engage with your audience
  • Run contests and giveaways
  • Collaborate with influencers and partners
  • Track and analyze performance

Also read: How to Use Pinterest for Businesses


Facebook offers numerous opportunities for entrepreneurs and creators to monetize their audience and generate income. However, it’s essential to diversify your revenue streams and not rely solely on one platform.

By exploring different features and platforms on how to earn money through Facebook, you can maximize your earning potential and reach a broader audience. Stay adaptable in an ever-changing digital landscape, and remember to provide value to your followers through high-quality content and engaging experiences.


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