There must be no doubt that Internet marketing has become very important to earn money. It not only gives you the option to promote your business online but also provides you with a huge audience. Promoting any business requires effort and online marketing is the only possible tool to make that happen swiftly. If we talk about internet marketers, they develop and implement various marketing strategies and programs to generate sales and revenue.
Table of Contents
This article will discuss every concern related to using internet marketing to market any business online and get maximum monetary profits. In addition, it will also educate you to use Internet Marketing as a career option or work as a freelancer.
Related: B2B vs B2C Marketing – Differences and Similarities Between Them
Why Do You Need Internet Marketing for Any Business?
To know why online marketing is profitable to any small or large-scale business, we must look into the statistics from the last decade.
Being the most user-friendly search engine, Google is always the first choice for users.
According to the data report in 2022, Google gets
- 80,000 queries every second
- 8.5 billion searches per day
- 2.5 trillion searches per year
It simply means Google is the best platform to generate organic traffic to your website that can ultimately result in more leads or business. Hence, no business can survive without having a good presence on the Google search engine. Having a presence on google maps will help your customers to reach you in no time.
According to the January 2022 overview, approximately 58.4% (4.62 billion in numbers) of people on this planet use social media which is more than half of the world’s population. Around 424 million new users have been added in the last 12 months.
There were only 970 million users in 2010 and 2.07 billion in 2015. Social media has an average growth of 12.5% year-over-year from 2015.
As per research, it is noticed that internet users are engaged with an average of 6 different social media platforms and spend around 2 hours 27 minutes on average daily on these sites.
Due to the increasing popularity of online marketing, many people are changing their professions to internet marketers.
January 2022 data for social media platforms
- Facebook is topping the chart with 2.91 billion users.
- YouTube is in the second position with 2.56 billion users.
- WhatsApp has around 2 billion and Instagram has 1.48 billion users in total.
- Tik-Tok, the most growing platform, has reached 1 billion users.
- Snapchat with 556 million and Pinterest with 444 million also placed in a good position.
We can’t miss LinkedIn while talking about social media impact as it has 706 million professional users all over the world.
What is Internet Marketing?
Internet marketing is a process of using digital platforms such as websites, social media networks, search engines, etc., to market any business online by using different digital marketing strategies.
It can help to attract the target audience if you use optimization, ads (campaigning), and presentation smartly and flawlessly in your online content.
It supports us to convert our audience into clients with a little effort. You can not only promote your product and services but also sell them using different channels such as your websites / eCommerce web portal, ads, social media posting, blog portals, email, and mobile applications.
Unlike traditional advertising in newspapers, on the radio, and on television, internet marketing is something related to increasing your online presence on popular search engines such as Google & Bing, social media sites such as Meta (Facebook, Messenger, Instagram, and WhatsApp), YouTube, LinkedIn, Twitter, Pinterest, Tik-Tok and a few more.
Related: Is Content Marketing a Good Career Option in 2023?
Who are Internet Marketers?
Internet marketers are the marketers who know all the digital marketing strategies. They have specific skills and qualifications.
Required qualifications & skills for the internet marketing managers (internet marketers)
- A bachelor’s degree in business marketing, communication skills, or a related field is required.
- A minimum of 3 years of experience as internet marketer with a proven and verifiable track record is required.
- Good understanding of internet marketing & marketing strategies in general.
- Ability to execute marketing plans.
- Knowledge of social media and HTML.
- Excellent oral & written communication skills Good interpersonal and leadership skills.
- Strong organizational skills with excellent attention to detail.
- Ability to multitask & meet deadlines. Confidence in using the Microsoft Office Suite or related software.
Key responsibilities & roles for the internet marketers
- Build good business relationships with employees and maintain that.
- Talk with your employees to understand the goals and scope of your desired marketing program.
- Analyze existing website traffic and Internet activity related to your company and products.
- Oversee the implementation of the online marketing plan. Collect and analyze data to measure the effectiveness of such plans.
- Stay up-to-date on online marketing opportunities and trends, web analytics, and SEO techniques.
- Assist in the development of the organization’s website and ensure its efficiency and effectiveness.
How to Use Internet Marketing to Make Money?
To make money online, you must know “How to make money online through Internet Marketing”.
Let’s know the various ways you can use for internet marketing:
1. Become an SEO expert
Becoming an SEO expert or starting your SEO business plan, requires several tasks to be done before such as:
- To learn the basics of search engines
- Understanding SEO strategies and concepts
- To participate in SEO training programs
- Be updated with industry trends and affairs
- To become familiar with SEO tools
- Practice before working for any clients
- Make your own process and workflow
- Share your expertise with your employers to get the maximum impression.
How much you earn as an SEO consultant
Well, it is quite interesting to see that the average hourly rate for an SEO expert is almost between $50 to $120. An SEO manager, who works for an agency, earns an average of $80k per year depending upon experience & geographical location.
Also, earning by an agency depends on the number of employees and clients you handle at a specific time.
2. Earning through affiliate marketing
Affiliate marketing is an advertising model in which you advertise a company’s product and services, and generate sales for which the company gives you commissions.
How much do you make through affiliate marketing?
It is one of the best business models to earn a huge amount if you have an online presence and can generate a good amount of audience from your social sites & digital content.
If you have the patience and potential to execute effective affiliate marketing strategies, you can easily make a six-figure earning per year.
3. Earning by selling ads
If you’re a blogger, or content writer and have a website that generates good traffic, you also have the option to monetize your content. Different engines (Google, Bing, and others) and social media sites pay for running ads on your sites, for example, Google has Google AdSense for monetary functions.
How much do you earn through selling ads?
It completely depends on your website traffic and reaches since the ads can generate revenue through views and clicks. The more the audience is, the more views and engagements there will be.
Google pays $0.25 to $3 per thousand impressions. Some bloggers and YouTubers (Video Creators) are now millionaires through running ads only.
4. Work as a social media manager or influencer
A social media manager looks to grow a brand’s online presence through several strategies and own efforts. The key responsibilities of such a manager are making a company’s online presence with a huge audience reach, writing posts, scheduling posts, running ads, creating graphics or infographics, and replying to followers’ comments.
As an Instagram or Tik-Tok influencer, you can also earn a good amount by advertising their products and services.
What’s the salary for a Social Media Manager or Influencer?
As an influencer, you can strike a contract with a company that can pay you on a per Ad basis or through a monthly or yearly contract.
A yearly average salary for a Social Media Marketing Manager is between $60 K and $80 K, completely depending upon the company’s reputation and your marketing skills.
5. Create and sell products online
Your digital marketing experience can be used by creating and selling your products online.
Such products can be eBooks, educational or technical courses, web templates, and so on.
In additional, you can also follow the below options to earn additional money online:
- Write & sell the E-books online,
- Create apps & make money through online marketing,
- Create video tutorials on YouTube as well as use other social media platforms,
- Sell professional services on Upwork or freelancing to make money online, and
- Use Shopify & other tools to build your online store.
How much can one make by selling online products?
This is also a great option to make a considerable amount of money. You are the boss here and you can mark the price according to your wish, it can be from a hundred to a thousand dollars.
6. Work as a YouTube Advertising Partner
You can become a content creator and set up your own YouTube channel. As soon as you start getting subscribers and views, you can monetize your videos by becoming a Youtube advertising partner.
There are certain requirements before you apply for YouTube AdSense. As per Youtube Monetization policies, your channel must have:
- More than 4000 valid public watch hours in the last 12 months
- More than 1000 subscribers
How much can one make through a YouTube Advertising Partner?
There are many YouTubers making millions of money as Youtube Advertising Partners. Some popular YouTubers are PewDiePie, Carry Minati, Bhuvan Bum, Ashish Chanchlani, and many more who started their careers and connected name and fame from YouTube.
7. Become an eCommerce Specialist
Talking about web marketing, eCommerce is one of the best platforms for rapid growth.
The activities of an eCommerce Specialist are website management, managing marketing campaigns, optimizing the store’s SEO, adjusting on-page components to improve conversion rate optimization, setting up email marketing funnels, and running up-selling and cross-selling campaigns.
What’s the salary for an eCommerce Specialist?
An eCommerce Specialist can earn around $60 K per year or $10 K to $12 K per month.
8. Manage PPC (Pay Per Click) campaigns for companies
Managing PPC campaigns come with several responsibilities including finding PPC keywords, adding negative keywords, testing ad groups, writing ad copy, setting bid or campaign budgets, reviewing costly keywords, and optimizing landing pages, and so on.
What’s the salary for an eCommerce Specialist?
A PPC Expert can earn up to $60 K per year depending on the country as well as experience.
9. Getting a digital marketing expert job
Through your skills and expertise in content marketing, campaign setups, email, and social media marketing, you can easily apply for the job as a Digital Marketing expert in multinational companies, SEO agencies, or corporate sectors.
What’s the annual salary for a Digital marketing expert?
- Digital Marketing Manager: $1 Million
- Content Marketing Manager: $85k
- Digital Marketing Specialist: $60k, etc.
Related: Is Digital Marketing a Good Career Option in 2023?
10. Starting your own Web Marketing Agency
Once you have good experience working with companies, you can start your web marketing agency by looking for clients online on freelance portals such as Toptal, people per hour, Upwork, Guru, Freelancers, social media sites, etc. Even working as internet marketers can be a great opportunity to earn.
How much can one make through a Web Marketing Agency?
On average, a web marketing agency generates $2500 to $3000 per month and more than $30 K yearly.
Related: Benefits of HubSpot Marketing for Your Business
With the huge demand for internet marketing, the competition is also higher. However, there are plenty of ways to make money through internet marketing. This is the open market and you can choose an option based on your interests and capability. Before starting a job or a business, you should prepare yourself for basic academic learning and practice them practically on your own social media sites and websites.
Therefore, almost all the internet marketers are earning a handsome salary by working in digital marketing agencies or running their own agencies.
Frequently Asked Questions
What is internet marketing and how can it be used to make money online?
Internet marketing, also known as online marketing or digital marketing, is the use of various online platforms and channels to promote a product or service and generate leads or sales. Some popular ways to make money online through internet marketing include affiliate marketing, e-commerce, online courses and webinars, dropshipping, and digital products such as e-books and apps.
How can I start an online business and make money through internet marketing?
Starting an online business and making money through internet marketing can involve researching profitable niches, developing a website or blog, creating and promoting valuable content, building an email list, and testing and refining various marketing strategies. Additionally, one can use e-commerce platforms like Shopify, Amazon, and Etsy to start an online store.
What are some effective internet marketing strategies for making money online?
Some effective internet marketing strategies for making money online include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, content marketing, and influencer marketing.
How much money can I expect to make through internet marketing?
The amount of money you can make through internet marketing can vary depending on factors such as the niche, the products you are promoting, and your own marketing efforts. Some people make a full-time income through internet marketing, while others make only a small amount.
Are there any online resources or courses that can help me learn internet marketing?
There are many online resources and courses that can help you learn internet marketing, such as blogs, podcasts, e-books, and online classes. Some popular platforms include Udemy, Coursera, Skillshare, and Google Digital Garage. Additionally, you can join online communities like Facebook groups and LinkedIn groups to learn from experts and other people who are already successful in internet marketing.