Content marketing has become a huge part of success in the marketing world. It is a strategy that works for both organic and non-organic distribution. The use of content marketing tools has thus also increased. Businesses have seen the value that comes from producing content relevant to consumers rather than just marketing to them all the time. There is a famous quote that says, “Content is king”. Businesses and brands that adhere to this strategy have been successful in different ways. Content encourages users to return to a site over and over again and inspires them to take action. There are many tools that help create marketing content.
Table of Contents
In this article, we are going to mention a list of content marketing tools for you to use. These tools will help you make money in 2023. The article will cover how these tools can help you create content that provides value to your readers.
It will look at the importance and benefits of creating marketing content. Plus, it will discuss the different services you can offer to reach your audience in the best way possible. Let’s first define the term “content marketing”.
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What is Content Marketing?
Content marketing is just a way of using the written word, photos, and videos to promote a brand or product. It is a strategy of content generation, site navigation & syndication, paid, owned, and earned media that differentiate your business from your competitors.
The reason for its success, is that it’s a newer and smarter way to use traditional advertising techniques and apps or to mimic them. Plus, the obvious fact that mobile communication is the new thing that everyone loves.
Now you’re starting to see the tangible results. Content marketing is creating awareness, building trust, improving your reputation, and generally creating a better user experience on your website.
It is a great way to drive organic traffic to your site and create brand awareness. Let’s look at some key factors that make content marketing so important.
What are the Content Marketing Tools?
A content marketing tool is a software or platform that helps businesses to create, manage and optimize their content marketing efforts. These tools can include a wide range of functionalities such as content creation, editing, publishing, distribution, measurement, and analysis.
Some examples of content marketing tools include:
- Content creation and editing software like Canva, Adobe Creative Suite, etc.
- Social media management tools like Hootsuite, Buffer, etc.
- Analytics platforms like Google Analytics, Omniture, etc.
- SEO and keyword research tools like Ahrefs, SEMrush, etc.
- Content management systems (CMS) like WordPress, Drupal, etc.
- Email marketing software like Mailchimp, Constant Contact, etc.
- Content distribution platforms like Outbrain, Taboola, etc.
- Influencer marketing platforms like AspireIQ, Upfluence, etc.
These tools can help businesses to create and distribute high-quality content more efficiently, gain insights into audience behavior and preferences, and optimize their content for search engines. These tools can ultimately help businesses to increase their return on investment (ROI) from content marketing efforts.
Why is Content Marketing Important?
Content marketing is important because it’s still possible for companies to stand out in a crowded market. Content that evangelizes, juxtaposes, or distributes large amounts of information in one place create a compelling difference.
From a marketing perspective, it’s easier to stand out in content marketing than it is in any other marketing outlet. You can create content from anywhere and at any time to do almost anything. It can be as personal as you wish.
You can create content that combines several categories into one page or that focuses on just one major topic. It can be as simple as bullet points and research-backed tips.
But it can also be a slick piece of content that includes videos, screenshots, or audio. You can seamlessly integrate into your content marketing plan. Some important benefits it provides are:
- Your audience normally stays longer on your site
- There is more trust between you and your audience
- There is an increase in generated leads
- You improve your social media traction
- Your business has more visibility through SEO
Content marketing is not meant to replace all other marketing efforts, but to complement them.
Increasingly, marketing leaders are realizing that content marketing efforts can uniquely help their organizations reach & engage their key audiences. Both within and outside of the organization.
In fact, 80% of marketers have made content marketing a top priority. For B2B companies, 26% of their marketing budget is specifically just for content marketing.
Content Marketing Services
Content marketing services are the way to go for anyone who wants to create shareable content on social platforms. Without content marketing services, it is not possible to reach people who might be interested in your potential topics.
This kind of service is also vital for businesses looking to promote themselves online and, in this way, get the word out.
Some of the best content marketing services to offer brands include:
- Blog content
- Email marketing
- Video content production
- Asset design & Infographics
- Website content
- Case studies
- White papers & e-books
Video content seems to be the most popular service in recent times. In fact, Cisco claims that three-quarters of all web traffic is video content.
Some of the top companies offering content marketing services include: WebFX, Brafton, Content Marketing.io. Now that we know what the services are, let’s look at the best tools to use to help you produce great marketing content.
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What are the Top 5 Content Marketing Tools?
Important video for content marketing tool:
Below are the best content marketing tools to help you make money in 2023:
HubSpot is one of the most popular tools for content marketers and small to medium-sized businesses. It helps them create and share content by consolidating all marketing tools into a central location.
The more your business grows, the more the available tools do too. Scaling becomes seamless. HubSpot features include: Popup tools; An all-in-one WordPress plugin; a strong form builder; and Live chat & chatbots.
To stay in the loop on what’s helping your business and what isn’t, Ahrefs is the ultimate tool. It does complete and compelling keyword research to ensure you produce content that can rank highly in search engines.
Aside from SEO research for blogs and web content, Ahrefs can also produce performance reports. Plus, it can analyze your competitors’ content to help you produce even better quality.
A key part of content marketing, is having great marketing materials. Canva is the best tool to make this possible with the simplest UI around. It doesn’t matter whether you’re a novice or an expert. Canva makes it easy to design for social media, print, and blogs.
With Canva, you can publish mock-ups for your website, email campaigns, and more. Creating infographics is so simple even if you aren’t a designer. You can use a template or set a custom size. It’s all up to you.
One of the best, if not the best project management tool to help you keep track of tasks. Everything that you or your team needs to get done can easily be put into this easy-to-use tool. It can easily be customized to adapt to your ever-growing needs.
As your team and flow of content grow, you will need an effective tool to manage everyone and everything. Trello can be used to build product feature roadmaps, sales pipelines, and growth experiments.
WordPress is highly ranked as a content marketing tool because it acts as a publisher. According to the Search Engine Journal, WordPress powers almost 60% of all websites. It works perfectly for building a portfolio, publishing editorial content, and blogging.
Users can easily build and host websites. The templates are easily customizable, and building websites is so quick. Also, users can integrate it with various plug-ins to take their work to another level.
Below are the 2 more important tools that can be a great help:
6. Google Analytics
This is the best bonus tool you should add as a necessity. Google Analytics helps you track what your audience enjoys and what they’re looking for. You get site metrics that allow you to observe visitors’ behavior.
Google Analytics is free, ubiquitous, and so simple to use. We can’t leave tracking analytics out of the conversation when discussing content marketing. This is the best and most powerful tool you’ll find.
7. Adobe Photoshop
As a content marketing tool, Adobe Photoshop is similar to Canva when it comes to designing custom marketing material. But Adobe also allows you to edit images and photographs for a more professional look.
This tool is considered the gold standard if you’re a graphic designer. Even if Canva is your first preference, learning Adobe Photoshop can go a long way in business and your personal life. Plus, it’s super fun.
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Importance of Content Marketing Tools
Content marketing tools are essential for any business looking to establish and maintain a strong online presence. These tools can help to streamline the content creation process, automate tasks, and provide valuable insights into audience behavior and preferences.
Some of the key benefits of using content marketing tools include:
1. Increased efficiency
Tools such as content calendars and automation software can help to streamline the content creation process and save time by automating tasks such as scheduling social media posts or creating content outlines.
2. Improved audience insights
Tools such as analytics and data visualization software can provide valuable insights into audience behavior and preferences, helping businesses to create more effective and engaging content.
3. Better collaboration
Tools such as project management and team collaboration software can help teams to work more effectively together, allowing for faster and more efficient content creation and distribution.
4. Enhanced content optimization
Tools such as SEO and keyword research software can help businesses to optimize their content for search engines and improve their visibility online.
5. Increased ROI
By using tools to streamline the content creation process, gain insights into audience behavior and optimize content for search engines, businesses can increase the return on investment (ROI) of their content marketing efforts.
Therefore, content marketing tools can play a vital role in the success of any business’s content marketing strategy, by enabling them to create and distribute high-quality content more efficiently, get better insights, and ultimately increase their ROI.
While these are the top content marketing tools out there, the task of creating engaging content is not one that should be taken lightly. It can take a lot of time, effort, and skill to create content that will resonate with your target audience.
It can be tempting to cut corners and use these tools in order to save time. But they are only helpful if they are used appropriately and not carelessly.
Make sure you do your research before using any of the tools and keep your marketing strategy on track.
Frequently Asked Questions
What are content marketing tools?
Content marketing tools are software or platforms that help businesses to create, manage and optimize their content marketing efforts. These tools can include anything from content creation and editing software, to analytics and data visualization platforms, to social media management tools.
Why are content marketing tools important for businesses?
Content marketing tools are important because they help businesses to create and distribute high-quality content more efficiently, gain insights into audience behavior and preferences, and optimize their content for search engines. These tools can ultimately help businesses to increase their return on investment (ROI) from content marketing efforts.
What are some examples of content marketing tools?
Some examples of content marketing tools include: analytics platforms like Google Analytics, social media management tools like Hootsuite, content creation and editing software like Canva, and SEO and keyword research tools like Ahrefs.
How can content marketing tools help businesses to boost awareness in 2023?
Content marketing tools can help businesses to boost awareness by providing valuable insights into audience behavior and preferences, allowing businesses to create more effective and engaging content. Additionally, by optimizing their content for search engines, businesses can increase their visibility online, which can lead to more traffic and ultimately more awareness.
How can content marketing tools help businesses to make money in 2023?
Content marketing tools can help businesses to make money by streamlining the content creation process, which can lead to more efficient and effective content marketing efforts. Additionally, by providing insights into audience behavior and preferences, these tools can help businesses to create content that resonates with their target audience and ultimately leads to more conversions and revenue.